COURSE TITLE
DYNAMITE SALES PRESENTATIONS
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OVERVIEW  

A great sales presentation begins with conveying to the customer that you have a comprehensive understanding of their needs and that your products and/or services are a perfect solution for them. The way to assure customers that you are going to help solve their business problems is by a thorough analysis and understanding of their current business circumstances and a demonstration of your in-depth knowledge of the products and services you are selling. This comprehensive workshop will take you through all the steps required to close the sale, including proposal-writing, handling objections, dealing with difficult buyers, selling value, building trust and relationships, and of course dynamically presenting your proposal to the decision-maker.

LEARNING OBJECTIVES  
  • Identify the key elements of a quality proposal
  • Know how to write a winning proposal
  • Be ready and prepared to handle objections and problem buyers
  • Sell value rather than price
  • Create a climate of trust to build better client relationships
  • Feel more comfortable and professional in face-to-face presentations
  • Identify steps that will close more sales
COURSE OUTLINE  
      
  1. Introduction and Course Overview
  2. Business Writing Basics
  3. Writing a Proposal
  4. Writing Your Proposal
  5. Getting Thoughts on Paper
    • Intuitive
    • Analytical
    • Planning Your Proposal
  6. Planning Your Proposal
  7. Six Basic Formats
  8. Editing
    • The Fog Index
  9. The Finishing Touches
  10. The Handshake
    • The Professional Handshake
  11. Getting Ready for your Presentation
    • Preparation Tips
    • Presentations
  12. Elements of a Successful Presentation
    • You Count Too!
    • Body Language
    • Equipment
    • Message
    • Environment
    • Rule of Twelve
    • Approachability
    • Positives and Negatives
  13. Dressing Appropriately
    • Four Levels
  14. Dealing with Questions
  15. Presentations and Evaluations
    • Preparation
    • Presentations

 

METHODOLOGY  
  • Large group discussions
  • Small group discussion and exercises
  • Individual exercises and practice sessions
  • Lecturettes
  • Simulations / Role-plays / Live Practice
WHO SHOULD ATTEND  
  • Account Managers, Sales Representatives, Territory Representatives, Sales Employees
PRE-REQUISITES

 

  • Completed pre-assignment
DURATION  
  • 1 Day
CLASS SIZE  
  • .6 – 10