| COURSE TITLE |
DYNAMITE SALES PRESENTATIONS |
|
| OVERVIEW |
|
A great sales presentation begins with conveying to the customer that you have a comprehensive understanding of their needs and that your products and/or services are a perfect solution for them. The way to assure customers that you are going to help solve their business problems is by a thorough analysis and understanding of their current business circumstances and a demonstration of your in-depth knowledge of the products and services you are selling. This comprehensive workshop will take you through all the steps required to close the sale, including proposal-writing, handling objections, dealing with difficult buyers, selling value, building trust and relationships, and of course dynamically presenting your proposal to the decision-maker.
|
|
| LEARNING OBJECTIVES |
|
-
Identify the key elements of a quality proposal
- Know how to write a winning proposal
- Be ready and prepared to handle objections and problem buyers
- Sell value rather than price
- Create a climate of trust to build better client relationships
- Feel more comfortable and professional in face-to-face presentations
- Identify steps that will close more sales
|
| COURSE OUTLINE |
|
- Introduction and Course Overview
- Business Writing Basics
- Writing a Proposal
- Writing Your Proposal
- Getting Thoughts on Paper
- Planning Your Proposal
- Six Basic Formats
- Editing
- The Finishing Touches
- The Handshake
- The Professional Handshake
- Getting Ready for your Presentation
- Preparation Tips
- Presentations
- Elements of a Successful Presentation
- You Count Too!
- Body Language
- Equipment
- Message
- Environment
- Rule of Twelve
- Approachability
- Positives and Negatives
- Dressing Appropriately
- Dealing with Questions
- Presentations and Evaluations
- Preparation
- Presentations
|
| METHODOLOGY |
|
- Large group discussions
- Small group discussion and exercises
- Individual exercises and practice sessions
- Lecturettes
- Simulations / Role-plays / Live Practice
|
| WHO SHOULD ATTEND |
|
- Account Managers, Sales Representatives, Territory Representatives, Sales Employees
|
| PRE-REQUISITES |
|
| |
| DURATION |
|
|
| CLASS SIZE |
|
|