| COURSE TITLE |
MARKETING AND SALES |
|
| OVERVIEW |
|
A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.
|
|
| LEARNING OBJECTIVES |
|
- Recognize what we mean by the term “marketing.”
- Discover how to use low-cost publicity to get your name known.
- Know how to develop a marketing plan and a marketing campaign.
- Use your time rather than your money to market your company effectively.
- Develop a budget for your marketing activities, based on the amount of dollars you have available, and stick to your budget.
- Identify strategies for finding and keeping customers.
|
| COURSE OUTLINE |
|
- Introduction and Course Overview
- Pre-Assignment Review
- Defining Marketing
- Recognizing Trends
- Market Research
- Strategies for Success
- Top Ten Strategies
- Identifying Opportunities, Part I
- Identifying Opportunities, Part II
- Your Own Marketing Strategies
- Brochures
- Trade Shows
- Why Attend a Trade Show?
- Preparing for a Trade Show
- Developing a Marketing Plan
- The Four P’s
- SWOT Analysis
- A Simple Marketing Plan for Small Budgets
- Increasing Business
- Saying No to New Business
- Advertising
- Networking
|
| METHODOLOGY |
|
- Large group discussions
- Individual work and exercises
- Small group discussion and exercises
- Case studies
- Simulations
|
| WHO SHOULD ATTEND |
|
- Employees who are currently in a marketing role
- Empoyees who are aspiring to be in marketing
|
| PRE-REQUISITES |
|
| |
| DURATION |
|
|
| CLASS SIZE |
|
|